Soft Drinks & Non-alcoholic Beverages
Case studies in soft drinks & non-alcoholic beverages.
Keurig Dr Pepper — When Should Coffee Stand Alone?
On October 2, 2026, Keurig Dr Pepper (KDP) directors must decide whether to keep preparing for an early-2027 separation of Beverage Co. and Global Coffee Co. while KDP integrates JDE Peet’s, or to defer the separation until integration and standalone readiness are further advanced. Read case
Monster Beverage: Where should Bang fit?
On February 28, 2024, Monster Beverage reported its 2023 results. The company had acquired substantially all of Bang Energy’s assets seven months earlier. The acquisition added a recognizable energy-drink brand and a Phoenix production facility to a company whose energy-drink portfolio already included Monster and Reign. Read case
PepsiCo: Finding the Right Mix of Value and Demand Investment
PepsiCo’s Frito-Lay North America (FLNA) business entered its next planning cycle with a difficult combination of signals. In the third quarter, convenient-food volume declined, organic revenue was lower, and segment operating profit fell more sharply. Effective net pricing remained positive. Read case