Household Products
Case studies in household products.
Church & Dwight — Can Hero Grow Beyond the Patch?
At the start of 2024, Church & Dwight was positioning Hero Cosmetics as a growth brand. Hero had become known for Mighty Patch acne patches, and CHD's February 2 earnings release said Hero would continue patch innovation while adding Dissolve Away Daily Cleansing Balm, a planned product for acne-prone skin. Read case
Clorox — How Much of Nutranext Should It Integrate?
One month after closing its $700 million acquisition of Nutranext, The Clorox Company faced an implementation choice. Nutranext brought four supplement brands and retail, e-commerce and direct-to-consumer (DTC) channels. Clorox said it could contribute brand building, innovation, digital marketing and retailer relationships. Read case
Colgate-Palmolive: Turning capacity into Hill’s growth
On September 30, Colgate-Palmolive completed its purchase of three dry pet-food plants from Red Collar Pet Foods. The plants—in Orangeburg, South Carolina; Clinton, Oklahoma; and Washington Court House, Ohio—were expected to join Hill’s Pet Nutrition’s network and make products for Hill’s Science Diet and Prescription Diet. Read case
Kimberly-Clark: Choosing how to compete in North American tissue
Kimberly-Clark Corporation (K-C) entered 2024 with a familiar consumer-products challenge: how to defend branded value when shoppers can choose a lower-priced retailer brand. In its 2023 Form 10-K, the company identified increasing private-label share in tissue as a competitive risk. It did not disclose the size, timing, geography, subcategory, or retailer mix of that increase. Read case
Procter & Gamble: Where Should the Next Consumer Dollar Go?
On September 4, a hypothetical P&G strategy committee is preparing priorities for fiscal 2027. Its assignment is to decide where incremental consumer-facing attention should go: product and packaging innovation, accessible price-pack choices, brand communication, or retailer-specific execution. The committee must also decide what evidence should unlock further investment. Read case