Home Improvement Retail
Case studies in home improvement retail.
Home Depot — Building the Pro Ecosystem
You are an outside strategy adviser preparing a memo for an investment committee. The committee wants to assess the strategic logic behind Home Depot's expansion into specialty distribution for professional contractors (“Pros”). It is not asking for a stock-price target or a financial model. Read case
Lowe’s: Sequencing Customer and Omnichannel Investments
On March 1, 2024, Lowe’s leadership team is preparing its next operating review. The latest results show pressure across the home improvement market, while the company continues investments intended to serve both do-it-yourself (DIY) consumers and professional (Pro) customers. Read case