Footwear
Case studies in footwear.
Strategy Case: Deckers — Where should the next consumer investment go?
Deckers Outdoor Corporation’s next planning cycle must decide how to direct incremental consumer-facing investment across HOKA and UGG. Should it expand owned DTC capacity for both brands, prioritize one brand while maintaining wholesale reach for the other, or put more support behind wholesale partners while using DTC selectively? Read case
Nike: Balancing Direct and Wholesale
On March 1, 2024, Nike’s marketplace leadership is reviewing how to support consumers through NIKE Direct and wholesale partners. Fiscal 2023 results showed growth in both channels. In the second quarter of fiscal 2024, NIKE Direct grew while external wholesale revenue declined. Read case
On Holding: Where should the next growth franc go?
At 12:30 p.m. in Zurich on 12 March 2024, a hypothetical member of On Holding AG's leadership team is preparing for the company's scheduled U.S. results call. On's 2023 annual report and full-year results release are public. Read case