Automobile Manufacturers
Case studies in automobile manufacturers.
Ford Motor Company: Sequencing the Reset
Ford's July 2026 results carried two messages. The company reported stronger adjusted operating earnings than a year earlier and raised its full-year outlook. Ford Model e, however, still reported a substantial quarterly loss. At the same time, a large charge from unwinding a battery joint venture weighed on GAAP results. Read case
General Motors: Which Road to Electrification?
In late January 2024, General Motors (GM) was investing in a broad battery-electric vehicle (BEV) portfolio and its Ultium architecture while continuing to sell what the company described as profitable internal-combustion trucks and SUVs. Its public strategy emphasized an all-electric future. Read case
Tesla, Inc. — The Next Vehicle, or the Autonomous Future?
Tesla’s October 23, 2024, quarterly update placed two ambitions side by side. The company remained on track to begin launching more affordable vehicles in the first half of 2025. It also described autonomous transport as a long-term goal and had unveiled a purpose-built Cybercab concept earlier in October. Read case