Advertising
Case studies in advertising.
AppLovin — Scaling the Flip Relationship
On 2 April 2024, AppLovin and Flip announced that Flip would soon relaunch an advertising marketplace for merchants using AppLovin’s AXON technology. AppLovin had already agreed to invest $50 million in Flip’s Series C, expected to represent about 4.1% of Flip’s fully diluted ownership, and Flip had already entered a commercial agreement to use AXON. Read case
Omnicom and Interpublic — Capturing Scale Without Losing the Client
On 9 December 2024, Omnicom Group and The Interpublic Group of Companies (IPG) announced a definitive agreement to combine. Eligible IPG shareholders would receive 0.344 Omnicom shares for each IPG share. Read case
The Trade Desk — Where Should the Next Capacity Go?
At 12:10 p.m. Eastern on February 15, The Trade Desk (TTD) had filed its FY2023 Form 10-K just minutes earlier. You advise a hypothetical product leadership team deciding where the next increment of fixed FY2024 engineering and partner-enablement capacity should go. The company has not disclosed a fixed budget or a choice among the initiatives below. Read case